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Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives impact — not which café you’re in. At WNDW, we don’t plan campaigns…
PMD BACKS NEW YORK MUSICAL THEATER FESTIVAL
When it comes to art, I’m a bit of a conservationist; I always love seeing it preserved and appreciated for both the future and the present. Now of course, visual art and design are a favorite of mine (shocking, I know), but to see mediums like poetry, dance, or theater cared for and nurtured by those who truly love it is an amazing thing.
PMD PROUD TO SPONSOR GMHC’S FASHION FORWARD
Founded in 1981 by 6 men determined to take on the disease then known as the gay men’s health crisis, GMHC is now the world’s most progressive and active provider of HIV/AIDS awareness, care, and advocacy. In saying that, I’m very pleased to announce that PMD will be an official media sponsor for GMHC’s “Fashion Forward” event on November 8th, hosted by Tim Gunn.
PMD VENUE MAPPING ARRIVES
PMD Promotion has a new campaign reporting feature; venue mapping. Our partners over at Colibri Solutions, who have developed some great reporting software for PMD (check out our blog about Colibri), used some slick software development to bring venue mapping into our client’s e-reports.
MY FAVORITE SONG THIS WEEK: “WARM LIKE THE WIND” – DUTCH
You have got to hear this track: “Warm Like the Wind” from the band Dutch. The debut album, “A Bright Cold Day” is here. After years of critical and commercial success as the enigmatic production guru behind Jedi Mind Tricks, Stoupe presents his new band, “Dutch”.
NY TIMES REPORTS ON TV TAG TECHNOLOGY
Mobile Tag technology is continuing to gain momentum in the advertising world, with exciting results. Now, the technology is starting to be used on television. Bravo, HBO, and the Weather Channel have all used 2D barcode technology for advertising and the trend is building steam.
TAKING MOBILE TAGGING A STEP FURTHER
The cutting edge of outdoor advertising technology just got a little sharper. Mobile tag technology is already bringing Windowposter™ advertising into the next century. Now, PMD is offering its clients the next step with this new technology; mobile site landing pages.
THE EXPLODING APP WORLD
Unless you have been under a rock on Mars for the last five years, you have noticed how smart phone applications have changed the way people interact with each other and their surroundings.
PMD PROMOTION BRINGS MOBILE TAG TECHNOLOGY TO MUSICIAN BLUE SIX
Situation: Musician Blue Six wanted to use PMD to promote their new album “Noesis”. Blue Six was interested in increasing their digital sales and overall online exposure.
DEAN’S PICKS FOR AUGUST 2010
I know its been a hot one, but I hope everyone’s been having a great summer so far! We’ve been pretty busy here at PMD, but I wanted to take a second to give you a fresh new batch of Deans’s Picks for August; hot off the press!
THE CELL PHONE; A THING OF THE PAST?
Soon to be joining the telegraph, rotary phone, and possibly the land-line as historic relics of our communication past is the traditional cellular phone. The mobile phone market is beginning to prefer smartphones with their web and application abilities.