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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?
For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
SEEN NOW: BROOKLYN MADE, BOSTON SOLD
Where is your stuff made? Across town? Across the country? Across the globe? Less than 100 years ago, everything we came into contact with, everything we bought, sold, consumed, was grown, manufactured and designed locally, within a few hundred miles of where we lived.
SEEN NOW: THE 2014 NBA PLAYOFFS
Baseball. Soccer. And now the 2014 NBA Playoffs. Professional Sports is the latest industry to join the growing PMD family. The Golden State Warriors, one of only three charter NBA members still around, have jumped into Windowposter™ Displays with both feet, hiring PMD to get All-Star Stephen Curry SEEN everywhere in the San Francisco Bay Area.
SEEN NOW: KYLIE MINOGUE & D.C. UNITED
Can you feel the Spring air? It’s finally here! After what seemed like the longest winter ever, it’s time to make our way back outside, and enjoy the sights and sounds of warm weather. Here’s some of what’s happening in the world of music and sports.
DEAR ADVERTISER: DO YOUR ADS SELL?
So … Super Bowl Sunday is history. How many ads do you remember? Out of those, how many products or services will you spend money on? And what the heck was Bob Dylan doing on TV? Advertisers paid an average of $4 million for a 30-second commercial during the Big (boring) Game. Does the high-investment on a high-profile spot always turn into a high-return?
SEEN NOW: THE 2014 GRAMMYS
The 56th Annual Grammy Awards, arguably the music industry’s biggest night of the year, returns this Sunday, January 26th. Recognizing outstanding achievements in the recording industry, the Grammy Awards features performances from prominent artists, one-time-only music collaborations, and an awards ceremony that covers all music genres.
SEEN NOW: HBO’S GIRLS… AND BOYS
Are you exhausted from the holidays? The dark days of January bringing you down? Tune in to HBO for their most acclaimed series Girls, & their latest premiere Looking, to bring you up and out of your Winter funk. PMD is making sure audiences all over Los Angeles, New York & San Francisco are seeing these Windowposters™.
MERRY HOLIDAYS FROM PMD!
2013 is almost over! But before we step into 2014, the PMD staff and I would like to take this moment to thank you. We have the most hard working personnel, the greatest friends, the most generous display venue partners, and of course, the most loyal clients anywhere. Thank you for making 2013 fantastic.
SEEN NOW: LEGER, REMBRANDT & VERMEER
This month, 17th and 20th Century art masterpieces converge, with simultaneous exhibits a mere 100 miles apart, in New York City and Philadelphia, some of which have not been seen in the United States in decades. PMD is excited to be working with two world-renowned fine art museums for these shows: The Frick Collection in New York City, and the Philadelphia Museum of Art.
SEEN NOW: ELTON JOHN & JANIS JOPLIN
PMD is proud to be working with rock & roll royalty this Fall: one British, one American.
SEEN NOW: BROADWAY FLEA MARKET 2013
On Sunday, September 22nd, Times Square will host one of the most exciting and anticipated annual events for live theater fans: The Broadway Flea Market & Grand Auction. Situated right smack in the middle of The Great White Way – the 27th Annual “Broadway Flea”, as it’s affectionately known, will raise money for Broadway Cares/Equity Fights AIDS.