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“Hyper-Local” OOH Ad Provider PMD Media Rebrands as “WNDW”
As retail media ad spend soars, move looks to honor power of small business store windows to provide impact and authenticity to advertisers New York, NY, September 27, 2022 –…
PMD Media is now WNDW
After 31 years, PMD Media has officially rebranded as WNDW. Pronounced “window,” the new name strikes at the heart of what we deliver – it’s our driving ethos. A window is where we are…
QR Codes: Where Will the Scan Take Us?
QR Codes Are Back on the Streets. Jennifer is walking back home from her job on a mundane Thursday afternoon. She strolls through the neighborhood, looking past the traffic commotion,…
Digital Ad Revenue is Down. Out-of-Home is Up.
OOH is surging amid slowdown in digital ad revenue. It’s no secret that digital advertising has dominated marketing budgets over the past decade. Slammed by a weakening economy, developments in…
On Prime Day, Look for the ‘Small Business Storefront’ Icon
Prime Day 2022 is Here. Whether you want to or not, you probably know that Amazon Prime Day kicked off this week, July 12 and 13, featuring sales and epic…
Waymo Drives You Places, WNDW Drives Local Engagement
Waymo Sees Roads Ahead, WNDW Helps Them Get There. Imagine you’re getting ready for a festive Fourth of July weekend celebration with your family and friends. You’re excited to blow…
Is the Retail Apocalypse Real? Here’s What We Saw.
The Retail Apocalypse is Here. Or is it? As a leading indicator, the numbers are quite stark; the total quantity of retailers vs. all other types of stores in WNDW’s…
WNDW’s 30th Anniversary Video & Photo Gallery
Sharing the Celebration On Friday, May 20th, on the top floor of a Manhattan office building, friends, colleagues, family and loved ones gathered together to celebrate 30 years. If you attended,…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives…
Posters Have Always Ruled the Streets
An article in OOH Today argues Posters are a thing of the past. WNDW Disagrees. A recent…
COUNTERPOINT — Visibility Theater — No, ‘consistent market presence’ does NOT matter more than Reach and Frequency in OOH
Is “presence” a strategy… or a byproduct of doing reach and frequency right? In OOH, reach and…