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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?
For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
QR CODE UPDATE: UBIQUITY WITHOUT USAGE?
Marketers are quick to latch onto the newest mobile technology, and QR Codes are no exception. More and more, mobile codes are being used in advertising, retail and entertainment.
PMD PROMOTION IN TIMES SQUARE, MISSION DISTRICT AND DOWNTOWN AUSTIN
Times Square is the world’s most visited tourist attraction, bringing in over 39 million visitors annually. Since 1907, Times Square has been home to the annual New Year’s Eve ball drop.
PMD PROMOTION AT THE 2012 TONY AWARDS
On Sunday, June 10th, the Tony Awards will recognize outstanding achievements on Broadway. While this has been a spectacular year for The Great White Way, PMD has been lucky to work with many of the nominated shows.
MADONNA’S NEWEST – MDNA
When Interscope Records wanted The Queen of Pop to be seen coast to coast, who did they call? Impressions are where it’s at, even Madonna knows this. Eyeballs on your message, people in front of your images, audiences watching YOU. A network of 35,000 independent storefronts, inside 500 neighborhoods, across 22 DMAs… that’s a lot of eyeballs.
PMD PROMOTION IN FORT GREENE, NORTHERN LIBERTIES AND LINCOLN PARK
Fort Greene is one of New York’s perfect neighborhoods. Racially diverse and geographically close to Manhattan, Fort Greene is home to an outstanding park, a variety of restaurants, and America’s oldest performing arts center, the Brooklyn Academy of Music.
PMD PROMOTION IN PENN QUARTER, SILVER LAKE AND THE SOUTH END
Penn Quarter has undergone multiple personality changes since it’s earliest function as a commercial corridor, linking the farm country to Washington’s Central Market in the early 1800’s. The neighborhood continues to grow and change to this day, moving from urban decay and chain restaurants to an area full of quirky galleries, specialty high-end restaurants and trendy boutiques.
PMD ADDS NEW MARKETS – NOW REACHES 500+ NEIGHBORHOODS
PMD is expanding our Nationwide Advertising Network to Salt Lake City and Detroit. Markets 21 & 22 are on board. With expansion to these two exciting cities, PMD now reaches more than 500 neighborhoods across the country, neighborhoods where the people you want to reach live, work, and shop. PMD Windowposters™ get your message SEEN.
DEAN’S PICKS FOR SPRING 2012
April 4-7, for three nights only, the Joyce Theater Foundation is proud to present the Sadler’s Wells London/Sylvie Guillem production of 6000 miles away, featuring internationally acclaimed ballerina, Sylvie Guillem.
GRAMMY NOMINATIONS FOR PMD CLIENTS
This Sunday, February 12th, musicians from all genres will join together to celebrate the 54th Annual Grammy Awards. Among those in attendance, many PMD Artists, past & present, will be up for awards, from Record of the Year to Best Music Video.
DEAN’S PICKS FOR MID-WINTER 2012
SEEN all over town: “Looking for a caring, long-term relationship” is not a phrase one would expect from Carnegie Hall. PMD was tapped by the venerable institution to bring in new audiences, with a wink and a nod towards Valentine’s Day.