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Healthcare’s Open Enrollment Advertising
Aetna introduced a new Medicare product in 2019, and with open enrollment fast approaching, the healthcare giant needed a hyper-local, targeted media partner to get the word out. Aetna found what…
What We Learned on the Ground in 5 U.S. Cities
We all read the news, watch our social media feeds, zoom with our friends and colleagues. We get it – we can imagine what’s going on in the world around…
WNDW & Geopath Present: The Power of Hyper-Local
In the immediate post-Covid-19 world, travel & tourism is gone. People are moving about in smaller areas, trips are shorter. Local residents, businesses, and neighborhoods will drive the advertising recovery,…
WNDW & Geopath Present: The Power of Hyper-Local
Join us from the comfort of your home office. In the immediate post-Covid-19 world, travel & tourism is gone. People are moving about in smaller areas, trips are shorter. Local…
Stuck at Home? Here’s Some Good News.
We could all use some good news. In fact, … we NEED the good news. We’re in our first month working from home over here at WNDW, and every day,…
We’re All In This Together
The last few weeks, we’ve woken up to a fresh batch of news stories, all speaking to us of a new reality that would have sounded impossible – the stuff…
Women’s History: We’ve Come A Long Way, Baby
A recent ‘Editors Pick’ from AdAge is currently taped beside my desk. Rosie the Riveter – but for the modern woman? Sign me up! March is National Women’s History Month….
Does This Ad Sell?
I took a marketing 101 course my freshman year at NYU that would leave a lasting impression, long after I was out in the real world. The adjunct professor who…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives…
Posters Have Always Ruled the Streets
An article in OOH Today argues Posters are a thing of the past. WNDW Disagrees. A recent…
COUNTERPOINT — Visibility Theater — No, ‘consistent market presence’ does NOT matter more than Reach and Frequency in OOH
Is “presence” a strategy… or a byproduct of doing reach and frequency right? In OOH, reach and…
Why Media Matters in the 2026 Elections
Media, Messaging, and the 2026 Midterms As we head into a pivotal moment in American civic life,…
WNDW Expands to 73,211 Storefronts Nationwide
Hyper-Local Targeting. National Scale. Verified by Geopath. — Bigger Isn’t Always Better Except When Your Network Scales…
NYC’s Most Iconic Museums Turn to WNDW®
NYC’s Most Iconic Museums Turn to WNDW – Here’s Why The Metropolitan Museum of Art. MoMA. The American Museum…
Reach. Remind. Enroll.
UHC, Aetna, & Cigna use WNDW™ to Push Open Enrollment Open Enrollment is one of the most critical times of the year in…