News

All
  • All
  • Advertising Technology
  • Dean's Blog
  • WNDW Clients

The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?

For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…

READ MORE

Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live

When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…

READ MORE

Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register

Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…

READ MORE

5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility

Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…

READ MORE

The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier

Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…

READ MORE

What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising

In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…

READ MORE

WNDW is Now (and always has been) A Top-10 Audited OOH Network

Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…

READ MORE

World Cup Moment. No Price Surge.

Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates.  It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement.  Street level.Real…

READ MORE

Deadpool 2: Popping Up in LA … and a Theater Near You

Avengers: Infinity War … PASS! Solo… NO Thanks. Jurassic World … YAWN! DEADPOOL 2 – Absolutely. Summer 2018…

READ MORE

David Bowie is… Alive and Well in Brooklyn.

DAVID BOWIE IS …  alive and well. The international touring exhibit that showcases Mr. Bowie’s transformation throughout…

READ MORE

The RISE of NBC, With a Little Help From PMD Media

Do you remember high school? Do you remember that teacher who changed your life, who helped you…

READ MORE

DEAN’S NOTES: DO YOU FEEL YOUR ADVERTISING?

From the beginning of my career, I’ve been giving – and getting – advice on what kinds…

READ MORE

SOUND & VISION: THE 2018 GRAMMY DESIGN AWARDS

The 60th Annual Grammy Awards air live this Sunday, January 28th – and for the first time…

READ MORE

INDUSTRY ALERT: NIELSEN RELEASES DEFINITIVE POSTER ADVERTISING STUDY

The Advertising industry’s oldest and most trusted partner, Nielsen, just released the definitive study on outdoor poster advertising….

READ MORE

BEST HOLIDAY WISHES 2017

READ MORE

THIS IS A TEASER

Want to know more about frank? E-mail ds@pmd.media    

READ MORE

MAKE THIS SEASON WARM & WONDERFUL FOR THOSE LESS FORTUNATE

Every night, 62,000 New Yorkers sleep in a shelter. Over one third – 23,000 – are children. With just a simple…

READ MORE

POST NO BILLS: NEW YORK’S CLOSED ICONIC VENUES

Earlier this fall, we spent some time thinking about the alarming vacancy rate amongst retail storefronts in…

READ MORE