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The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives impact — not which café you’re in. At WNDW, we don’t plan campaigns…
Posters Have Always Ruled the Streets
An article in OOH Today argues Posters are a thing of the past. WNDW Disagrees. A recent piece by my good friend Brent Baer, publisher of OOH Today, When Posters…
Why Media Matters in the 2026 Elections
Media, Messaging, and the 2026 Midterms As we head into a pivotal moment in American civic life, it’s worth taking a step back to consider not just what’s at stake…
WNDW Expands to 73,211 Storefronts Nationwide
Hyper-Local Targeting. National Scale. Verified by Geopath. — Bigger Isn’t Always Better Except When Your Network Scales to 73,211 — WNDW’s Network Doubles In Size Since 2019, WNDW has been…
THE 2013 TONY AWARDS
On June 9th, The 2013 Tony Awards will return to Radio City Music Hall to honor Broadway’s best and brightest of the past year. As is the case most years, PMD Clients will be well represented, having been nominated for more than 20 Tonys, for popular hits like Pippin and Motown the Musical.
‘ALL MY CHILDREN’&’ONE LIFE TO LIVE’ RETURN
What’s the latest in Pine Valley and Llanview? You won’t find out on Network TV. After a combined 80 plus years on daytime television, All My Children and One Life to Live have moved to a PC or a smartphone near you.
YOU CAN’T TWEET WORD-OF-MOUTH – HOW TO GET IT
Word-of-Mouth. We’ve all heard the phrase before. Advertisers love it – it’s the Holy Grail of marketing. They long for “good” word-of-mouth: people referring other people they know, to a product or service, a new TV show, a great hamburger joint down the street. “You’ve got to try this new mouth wash!”
BEST WISHES FOR 2013
2012 is almost in the history books. And for many, it’s been a tough year; economic uncertainty, presidential politics, and Hurricane Sandy loom large. Fortunately, we’ve had a good year at PMD. So let’s reflect, and say thank you to all the people in the PMD universe.
SUPER STORM SANDY AFTERMATH: BACK UP & STANDING TALL
When the storm surge from Hurricane Sandy hit the East Coast last Monday night, PMD’s New York City operation was plunged into darkness. With the help of battery operated smart phones, AM/FM radios, dedicated personnel, and a little bit of ingenuity, we were able to stay informed as well as continue working throughout the week.
SOCIAL MEDIA ADVERTISING: ALL TALK, NO ACTION?
Let’s face it, Social Media is here to stay. What was once just an entertaining way of seeing your friends and family make fools of themselves, is now being used to sell you things. Or is it?
QR CODE UPDATE: UBIQUITY WITHOUT USAGE?
Marketers are quick to latch onto the newest mobile technology, and QR Codes are no exception. More and more, mobile codes are being used in advertising, retail and entertainment.
PMD PROMOTION IN TIMES SQUARE, MISSION DISTRICT AND DOWNTOWN AUSTIN
Times Square is the world’s most visited tourist attraction, bringing in over 39 million visitors annually. Since 1907, Times Square has been home to the annual New Year’s Eve ball drop.
PMD PROMOTION AT THE 2012 TONY AWARDS
On Sunday, June 10th, the Tony Awards will recognize outstanding achievements on Broadway. While this has been a spectacular year for The Great White Way, PMD has been lucky to work with many of the nominated shows.
MADONNA’S NEWEST – MDNA
When Interscope Records wanted The Queen of Pop to be seen coast to coast, who did they call? Impressions are where it’s at, even Madonna knows this. Eyeballs on your message, people in front of your images, audiences watching YOU. A network of 35,000 independent storefronts, inside 500 neighborhoods, across 22 DMAs… that’s a lot of eyeballs.