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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?
For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
DEAN’S PICKS – LATE SUMMER/FALL 2011
As I write this on Labor Day weekend, it’s hard to believe that summer’s has nearly flown by. But as usual, the fall season brings the crowds back and the entertainment choices heat up. Here are some of my favorite PMD Promotion Clients either appearing now or opening soon.
OLD SCHOOL MEDIA. MEET NEW SCHOOL TECHNOLOGY
It’s hard to imagine a more cutting-edge technology company than Apple Computer, its software and hardware has revolutionized a generation. Likewise, it would be hard to imagine a more low-tech, and revolution-causing, advertising medium like nailing a poster to the church door (think Martin Luther in 1517).
SPIDERMAN, OPEN AT LAST
I had just seen “Spider-Man, Turn off the Dark” on the Thursday before it officially was to open, at an exclusive invitation-only event thrown by Interscope Records. Pretty neat seeing Bono talk to the crowd of 100 people in the lobby of the Foxwoods Theater before showtime.
DEAN’S PICKS FOR SUMMER 2011
Si Cuba Festival | New York City/Brooklyn | Now thru June 2011 – Many events are free and open to the public. | http://sicuba.org/ for a a list of all events | A New York celebration of Cuban arts & culture, showcasing of the diversity of Cuban culture from the traditional to the modern.
SIGNATURE THEATRE
When you are In the Washington D.C Area, plan to catch a show at the Signature Theatre. In 2007, after thirteen successful years of operating in a renovated auto garage in a blighted neighborhood of Arlington, Virginia, Signature moved into a dramatic new building that serves as a cultural anchor of the vibrant urban Arlington location Shirlington Village.
DEAN’S PICKS FOR MAY-JUNE 2011
Fuerza Bruta: Look Up | New York City | Currently being performed every Wednesday – Sunday
http://fuerzabrutanyc.com | A non-stop collision of music, emotion and serial imagery, this long running performance is a full 360 degree experience.
THE KENNEDY CENTER
PMD Promotion is proud to welcome one of our newest clients, The Kennedy Center in Washington DC. PMD was tapped earlier this Spring to advertise “Follies”, a production at the Eisenhower Theater starring Bernadette Peters, with Windowposter™ Displays.
ADVERTISING IN WASHINGTON, D.C.
PMD Promotion began advertising in Washington D.C. in 2005. Today, we have over 1400 active venues displaying Windowposter™ Ads, in 29 distinct neighborhoods. We can put together a package to tightly focus on just a few areas, or blanket the entire city and surrounding towns.
MADAME TUSSAUDS WAX MUSEUM
Marie Tussaud, was born Anna Maria Grosholtz (1761–1850) in Strasbourg, France. Her mother worked as a housekeeper for Dr. Philippe Curtius in Bern, Switzerland, who was a physician skilled in wax modelling. Curtius taught Tussaud the art of wax modelling.
ADVERTISING IN LOS ANGELES WITH PMD
PMD made the jump to LA in 2003, it was the first city added to the PMD Advertising Network after our start in New York. Today, it’s our second largest market, both in campaigns booked and in number of venue partners in our network.