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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?

For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…

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Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live

When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…

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Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register

Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…

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5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility

Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…

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The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier

Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…

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What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising

In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…

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WNDW is Now (and always has been) A Top-10 Audited OOH Network

Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…

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World Cup Moment. No Price Surge.

Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates.  It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement.  Street level.Real…

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Digital Will Not Kill the Static Billboard

Why Digital & Static Will Forever Coexist — A Case for Digital & Static Long Into the…

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The Art & Science of a Rebrand

Guest Post by Marc Sampogna, Founder, Canopy Rebranding can be tricky. It takes guts, smarts, and vision….

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“Hyper-Local” OOH Ad Provider PMD Media Rebrands as “WNDW”

As retail media ad spend soars, move looks to honor power of small business store windows to…

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PMD Media is now WNDW

After 31 years, PMD Media has officially rebranded as WNDW.  Pronounced “window,” the new name strikes at the heart of…

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QR Codes: Where Will the Scan Take Us?

QR Codes Are Back on the Streets. Jennifer is walking back home from her job on a…

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Digital Ad Revenue is Down. Out-of-Home is Up.

OOH is surging amid slowdown in digital ad revenue. It’s no secret that digital advertising has dominated…

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small business icon

On Prime Day, Look for the ‘Small Business Storefront’ Icon

Prime Day 2022 is Here. Whether you want to or not, you probably know that Amazon Prime…

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waymo poster in storefront

Waymo Drives You Places, WNDW Drives Local Engagement

Waymo Sees Roads Ahead, WNDW Helps Them Get There. Imagine you’re getting ready for a festive Fourth…

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Is the Retail Apocalypse Real? Here’s What We Saw.

The Retail Apocalypse is Here. Or is it? As a leading indicator, the numbers are quite stark;…

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WNDW’s 30th Anniversary Video & Photo Gallery

Sharing the Celebration On Friday, May 20th, on the top floor of a Manhattan office building, friends,…

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