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The Art & Science of a Rebrand

Guest Post by Marc Sampogna, Founder, Canopy Rebranding can be tricky. It takes guts, smarts, and vision. Especially when that rebranding involves a logo and name change.I’ve been a branding…

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“Hyper-Local” OOH Ad Provider PMD Media Rebrands as “WNDW”

As retail media ad spend soars, move looks to honor power of small business store windows to provide impact and authenticity to advertisers New York, NY, September 27, 2022 –…

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PMD Media is now WNDW

After 31 years, PMD Media has officially rebranded as WNDW.  Pronounced “window,” the new name strikes at the heart of what we deliver – it’s our driving ethos. A window is where we are…

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QR Codes: Where Will the Scan Take Us?

QR Codes Are Back on the Streets. Jennifer is walking back home from her job on a mundane Thursday afternoon. She strolls through the neighborhood, looking past the traffic commotion,…

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Digital Ad Revenue is Down. Out-of-Home is Up.

OOH is surging amid slowdown in digital ad revenue. It’s no secret that digital advertising has dominated marketing budgets over the past decade. Slammed by a weakening economy, developments in…

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On Prime Day, Look for the ‘Small Business Storefront’ Icon

Prime Day 2022 is Here. Whether you want to or not, you probably know that Amazon Prime Day kicked off this week, July 12 and 13, featuring sales and epic…

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Waymo Drives You Places, WNDW Drives Local Engagement

Waymo Sees Roads Ahead, WNDW Helps Them Get There. Imagine you’re getting ready for a festive Fourth of July weekend celebration with your family and friends. You’re excited to blow…

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Is the Retail Apocalypse Real? Here’s What We Saw.

The Retail Apocalypse is Here. Or is it? As a leading indicator, the numbers are quite stark; the total quantity of retailers vs. all other types of stores in WNDW’s…

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How I Almost Died, And Learned To Love Healthcare

I’m an avid road cyclist. I spend a lot of time on the streets near my home…

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Welcome Back BAM!

To know the legend of the Brooklyn Academy of Music is to understand the nature of America’s…

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Roll Up Your Sleeves

Want to return to the days before Covid-19? Get the vaccine. That’s the message. Plain. Simple. The images…

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What if Out-of-Home Asked For Your Help?

Every night, more than 30,000 people across the Bay Area don’t have a place to sleep. Black…

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How Local Can OOH Be? How About to the Block Level.

When healthcare companies come calling, they bring it. And by “it”, we mean data. No one knows where and…

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With Tourism Down, A City Looks to its Locals

Why Don’t You Stay a While? One City Asks its Locals to Stay Put. First off, this…

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PayPal Reaches Out to Small Business with WNDW

PayPal Looks to WNDW for Consumer & Small Business Outreach Challenge: Introduce customers to a new payment method from…

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Showing the Facebook Love

Dear Small Business, We ❤️ You. Love, Facebook This summer, Facebook executives were presented with WNDW’s campaign We ️ Small Business….

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New Service Launch: Small Business Direct

WNDW has been developing our small business network of 35,000 independent storefronts for almost 30 years. The…

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Healthcare’s Open Enrollment Advertising

Aetna introduced a new Medicare product in 2019, and with open enrollment fast approaching, the healthcare giant needed…

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