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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?
For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
MICROSOFT TAG TECHNOLOGY FOR MOBILE INTERACTIVITY
Imagine walking into your favorite morning café for some much-needed java. You see an advertising poster in the window for the release of the new album “Noesis” from Blue Six, then you point your mobile device camera to a colorful little tag taking you directly to the iTunes store where you download the album. All before your latte is brewed.
ARTFUL POSTER ADVERTISING: TOULOUSE-LAUTREC AND JANE AVRIL
One of the greatest works of art in poster advertising history is Henri de Toulouse-Lautrec’s poster promoting Jane Avril’s performance at the Jardin de Paris. The great post-Impressionist painter, de Toulouse-Lautrec who was influenced by such geniuses as Manet and Degas, fused advertising with art and cultural trends like no predecessor had.
DEAN’S PICKS FOR JULY 2010 – FEATURED ON THE PMD ADVERTISING NETWORK
Greetings! Thanks for stopping by the new site, and welcome to the my first foray into the blogging world! This spot is going to give me the opportunity to talk and communicate with you, the webpage browser and reader, on a casual and honest level.
POSTER ART: PETER MAX, SIXTIES VISIONARY
Above my desk hangs my favorite poster; Peter Max’s visual manifestation of Yellow Submarine. The moment I first saw this poster I was stunned by the artist’s creativity, especially his sublime use of color. It is a technique few can imitate but many are inspired by, but it is also a perfect example of how an advertising poster can function commercially and as a piece of art.
WELCOME TO DEAN’S BLOG
Hello all, my name is Dean Stallone and I am the Chief Executive Officer here at PMD Promotion, the leader in Windowposter Advertising. Welcome to our newly expanded website and my blog!
U2 RELEASES U2560
Mega-band U2 is releasing an incredible live-filmed DVD of their ground-breaking 360-degree stage performance at the Rose Bowl. Spectacular footage, phenomenal new songs and sounds, and an unforgettable stage-show by the worlds biggest band.
NOESIS – BLUE SIX
Perfect for relaxing with friends over a cool drink after a long hot summer day. “Noesis” is the cool, smooth neo-jazz fusion album from Blue Six. Sizzling beats and smokey club-blends make this album a must-have for taking your evening bbq party to smooth new level.