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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?
For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
ADVERTISING IN LOS ANGELES WITH PMD
PMD made the jump to LA in 2003, it was the first city added to the PMD Advertising Network after our start in New York. Today, it’s our second largest market, both in campaigns booked and in number of venue partners in our network.
DEAN’S PICKS FOR MAY 2011
Once again, PMD Clients are staging a lot of great music, theater, concerts and events this month. If you are into Sondheim or Shakespeare, Yoga or the music of Raphael Saddiq, May is a happening month here at PMD. We are proud to help these organizations get their message out.
DEAN’S PICKS FOR APRIL – MAY 2011
PMD Clients are staging a lot of great music, theater, concerts and events this month. Experience Cuba to Jerusalem (in England no less!), and Brooklyn to Boston to Carnegie Hall. PMD is proud to help these Organizations get their message out.
BLACK WATCH
Written by Gregory Burke and directed by John Tiffany, Black Watch is a Scottish Army regiment’s eye-view of the war in Iraq. The play is based on interviews Burke conducted with soldiers who served, and hurtles from a pool hall in Fife to an armored wagon near Fallujah.
ADVERTISING IN BROOKLYN WITH PMD
If you need to advertise your Event, Business, Product or Service in Brooklyn, consider using PMD Windowposters™. Visibility and impressions are critical to Advertising success and we currently have 2039 unique Brooklyn Venue locations to showcase your message.
HAVING A CONCERT? NEED TO DRAW A CROWD?
Cities draw a plethora of music performances. New venues are constantly opening and more and more bands are showcasing their talents. How does a band’s concert tour stand out from the crowd? Windowposters™ can help.
PMD FIELD REPS GO MOBILE WITH IPODS
With technology advancing at an overnight pace, PMD is continuing to go one step further. Working with our partners at Colibri Solutions, we have developed the latest in mobile route technology.
NEXT TIME, USE A PMD WINDOWPOSTER™
There are right ways and wrong ways to Advertise something. The wrong way is to do something sporadic, untargeted and random with no method of measuring results.
HOW TO INCREASE IMPRESSION TIME
Getting your message in front of potential customers and keeping it there is one of the most important goals of a successful Advertising campaign (of course, buying the product is #1). I came across this “Ad for an Ad” the other day when I was out shopping recently and immediately saw the brilliance of such a simple concept.
ENCORE MAGAZINE RECOGNIZES MOVIE POSTERS’ CONTINUED IMPORTANCE
Nice piece from the people over at Encore Magazine about traditional movie posters, their production, and their continued importance. This snippet resonates with us at PMD…