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MAXIMUM IMPACT: Keys to a Killer Billboard Campaign
Imagine walking down the street in your own neighborhood on a sunny afternoon. You’re window shopping, on the way to your fave local cafe for a cup o’ joe. As…
MAXIMUM IMPACT: Keys to a Killer Billboard Campaign
Imagine walking down the street in your own neighborhood on a sunny afternoon. You’re window shopping, on…
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World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives impact — not which café you’re in. At WNDW, we don’t plan campaigns…
Posters Have Always Ruled the Streets
An article in OOH Today argues Posters are a thing of the past. WNDW Disagrees. A recent piece by my good friend Brent Baer, publisher of OOH Today, When Posters…
Why Media Matters in the 2026 Elections
Media, Messaging, and the 2026 Midterms As we head into a pivotal moment in American civic life, it’s worth taking a step back to consider not just what’s at stake…
WNDW Expands to 73,211 Storefronts Nationwide
Hyper-Local Targeting. National Scale. Verified by Geopath. — Bigger Isn’t Always Better Except When Your Network Scales to 73,211 — WNDW’s Network Doubles In Size Since 2019, WNDW has been…
NYC’s Most Iconic Museums Turn to WNDW®
NYC’s Most Iconic Museums Turn to WNDW – Here’s Why The Metropolitan Museum of Art. MoMA. The American Museum of Natural History. All have one thing in common—they rely on WNDW’s street-level, storefront retail…
Reach. Remind. Enroll.
UHC, Aetna, & Cigna use WNDW™ to Push Open Enrollment Open Enrollment is one of the most critical times of the year in healthcare insurance marketing—and success depends on more than just impressions. It’s about trust,…
Political Campaigns WIN on the Ground. That’s Where WNDW Shines.
Political posters in storefronts have been a staple of American campaigning for generations. WNDW brings this time-tested medium into the modern era—with contextual targeting, verified placements, and street-level impact at scale. That’s exactly what we’re…
HOW TO INCREASE IMPRESSION TIME
Getting your message in front of potential customers and keeping it there is one of the most important goals of a successful Advertising campaign (of course, buying the product is #1). I came across this “Ad for an Ad” the other day when I was out shopping recently and immediately saw the brilliance of such a simple concept.
ENCORE MAGAZINE RECOGNIZES MOVIE POSTERS’ CONTINUED IMPORTANCE
Nice piece from the people over at Encore Magazine about traditional movie posters, their production, and their continued importance. This snippet resonates with us at PMD…
MORE CREATIVE USES FOR TAG TECHNOLOGY
Mobile tag technology is becoming more and more embedded in today’s economy as companies experiment with new ways to use the technology. Best Buy for example, is rolling out tag technology for the upcoming holiday shopping season.
MICROSOFT REACHES 2 BILLION TAGS
Microsoft has reached a landmark in digital advertising. They have now printed 2 billion mobile tags in magazines. The rapid growth of tag technology is impressive, with over 1 billion of those tags having been printed in the last 4 months.
IS YOUR WINDOWPOSTER™ AD DESIGN EFFECTIVE?
I wish clients asked me this more: “Is my poster design going to work? Will it increase my bottom line? What am I doing wrong, and what am I doing right?”
HBO CASE STUDY
Situation: HBO wanted to promote the second season of their comedic series Eastbound & Down in San Diego for the annual Comic Con convention. How better to play an inside joke for fans of the hit comedy show then by advertising the sale of Kenny Powers’ jet ski? The main character was to make an appearance, along with the cast and the jet ski itself, at Comic-Con.
5 REASONS WHY PMD WINDOWPOSTERS™ ARE BRILLIANT
I was walking in the West Village in NYC the other day and came across this message on the the backside of a stop sign. Well I have to say, I beg to differ. Posters can be great, when used properly. PMD Windowposters™ are brillant, and let me tell you why…
PMD PROMOTION COMPARES MICROSOFT TAGS VS QR CODES
Interesting article from the folks at Search Engine Land comparing Microsoft tags and QR codes. Despite the explosion of mobile tagging technology and its adoption by the advertising industry, there is still not a standard 2D barcode platform. Here is a snippet from the article with direct comparisons of Microsoft tags and QR codes.
SWAN LAKE RETURNS!
When the Tony Award winning performance of Swan Lake was returning to the stage, New York City Center used PMD Windowposters™ to promote the event. The posters included a mobile tag that when scanned, linked smartphone users to a 3 minute preview of the dazzling performance.
DEAN’S PICKS – NOVEMBER 2010
So, after a few false starts and a couple of teasers, I think we can all agree that Fall is officially here now! It’s the season of crunching through leaves, sweaters, hot cider, and the best holidays of the year, and I’m pretty happy about that.