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Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives impact — not which café you’re in. At WNDW, we don’t plan campaigns…
IS YOUR WINDOWPOSTER™ AD DESIGN EFFECTIVE?
I wish clients asked me this more: “Is my poster design going to work? Will it increase my bottom line? What am I doing wrong, and what am I doing right?”
HBO CASE STUDY
Situation: HBO wanted to promote the second season of their comedic series Eastbound & Down in San Diego for the annual Comic Con convention. How better to play an inside joke for fans of the hit comedy show then by advertising the sale of Kenny Powers’ jet ski? The main character was to make an appearance, along with the cast and the jet ski itself, at Comic-Con.
5 REASONS WHY PMD WINDOWPOSTERS™ ARE BRILLIANT
I was walking in the West Village in NYC the other day and came across this message on the the backside of a stop sign. Well I have to say, I beg to differ. Posters can be great, when used properly. PMD Windowposters™ are brillant, and let me tell you why…
PMD PROMOTION COMPARES MICROSOFT TAGS VS QR CODES
Interesting article from the folks at Search Engine Land comparing Microsoft tags and QR codes. Despite the explosion of mobile tagging technology and its adoption by the advertising industry, there is still not a standard 2D barcode platform. Here is a snippet from the article with direct comparisons of Microsoft tags and QR codes.
SWAN LAKE RETURNS!
When the Tony Award winning performance of Swan Lake was returning to the stage, New York City Center used PMD Windowposters™ to promote the event. The posters included a mobile tag that when scanned, linked smartphone users to a 3 minute preview of the dazzling performance.
DEAN’S PICKS – NOVEMBER 2010
So, after a few false starts and a couple of teasers, I think we can all agree that Fall is officially here now! It’s the season of crunching through leaves, sweaters, hot cider, and the best holidays of the year, and I’m pretty happy about that.
MICROSOFT FEATURES PMD PROMOTION
PMD’s continued leadership in Windowposter™ advertising has gained the attention of Microsoft. We have been featured in a Microsoft case study for our use of their Mobile Tag technology. Microsoft was impressed by our fluid integration of new tag technology on Windowposters (one of the oldest forms of print advertising) as well as our nationwide coverage.
ALBANY RAIL STATION USING 2D BAR CODES
Good read in the NY Times Advertising Section showing how wide spread the use of 2D Bar Codes is becoming for mobile smartphone users on-the-go….
MOBILE BARCODE SCANNING UP 700% IN 2010
Great Article from the guys at ReadWrite on the rapid growth of Mobile Barcode and Tag Scanning. It’s a must read for anybody who wants to understand the Demographics and is contemplating using the technology to get a Message out to their Audience.
DEAN’S PICKS – OCTOBER 2010
Well it was a summer for the record books, or so I’ve been told. Heat and humidity levels were through the roof these past couple months, but it seems that Fall is officially here. I don’t know about you, but there’s just something about the fall weather that makes me feel like I’m going back to school for some reason, a feeling I actually tend to savor.