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5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
Location. Location. Location. Where Are You Being Seen?
Location is Everything. At street level, neighborhoods matter more than individual storefronts. It’s the network that drives impact — not which café you’re in. At WNDW, we don’t plan campaigns…
Posters Have Always Ruled the Streets
An article in OOH Today argues Posters are a thing of the past. WNDW Disagrees. A recent piece by my good friend Brent Baer, publisher of OOH Today, When Posters…
Why Media Matters in the 2026 Elections
Media, Messaging, and the 2026 Midterms As we head into a pivotal moment in American civic life, it’s worth taking a step back to consider not just what’s at stake…
5 REASONS WHY PMD WINDOWPOSTERS™ ARE BRILLIANT
I was walking in the West Village in NYC the other day and came across this message on the the backside of a stop sign. Well I have to say, I beg to differ. Posters can be great, when used properly. PMD Windowposters™ are brillant, and let me tell you why…
PMD PROMOTION COMPARES MICROSOFT TAGS VS QR CODES
Interesting article from the folks at Search Engine Land comparing Microsoft tags and QR codes. Despite the explosion of mobile tagging technology and its adoption by the advertising industry, there is still not a standard 2D barcode platform. Here is a snippet from the article with direct comparisons of Microsoft tags and QR codes.
SWAN LAKE RETURNS!
When the Tony Award winning performance of Swan Lake was returning to the stage, New York City Center used PMD Windowposters™ to promote the event. The posters included a mobile tag that when scanned, linked smartphone users to a 3 minute preview of the dazzling performance.
DEAN’S PICKS – NOVEMBER 2010
So, after a few false starts and a couple of teasers, I think we can all agree that Fall is officially here now! It’s the season of crunching through leaves, sweaters, hot cider, and the best holidays of the year, and I’m pretty happy about that.
MICROSOFT FEATURES PMD PROMOTION
PMD’s continued leadership in Windowposter™ advertising has gained the attention of Microsoft. We have been featured in a Microsoft case study for our use of their Mobile Tag technology. Microsoft was impressed by our fluid integration of new tag technology on Windowposters (one of the oldest forms of print advertising) as well as our nationwide coverage.
ALBANY RAIL STATION USING 2D BAR CODES
Good read in the NY Times Advertising Section showing how wide spread the use of 2D Bar Codes is becoming for mobile smartphone users on-the-go….
MOBILE BARCODE SCANNING UP 700% IN 2010
Great Article from the guys at ReadWrite on the rapid growth of Mobile Barcode and Tag Scanning. It’s a must read for anybody who wants to understand the Demographics and is contemplating using the technology to get a Message out to their Audience.
DEAN’S PICKS – OCTOBER 2010
Well it was a summer for the record books, or so I’ve been told. Heat and humidity levels were through the roof these past couple months, but it seems that Fall is officially here. I don’t know about you, but there’s just something about the fall weather that makes me feel like I’m going back to school for some reason, a feeling I actually tend to savor.
PMD BACKS NEW YORK MUSICAL THEATER FESTIVAL
When it comes to art, I’m a bit of a conservationist; I always love seeing it preserved and appreciated for both the future and the present. Now of course, visual art and design are a favorite of mine (shocking, I know), but to see mediums like poetry, dance, or theater cared for and nurtured by those who truly love it is an amazing thing.
PMD PROUD TO SPONSOR GMHC’S FASHION FORWARD
Founded in 1981 by 6 men determined to take on the disease then known as the gay men’s health crisis, GMHC is now the world’s most progressive and active provider of HIV/AIDS awareness, care, and advocacy. In saying that, I’m very pleased to announce that PMD will be an official media sponsor for GMHC’s “Fashion Forward” event on November 8th, hosted by Tim Gunn.