News

I know its been a hot one, but I hope everyone’s been having a great summer so far! We’ve been pretty busy here at PMD, but I wanted to take a second to give you a fresh new batch of Deans’s Picks for August; hot off the press!

Soon to be joining the telegraph, rotary phone, and possibly the land-line as historic relics of our communication past is the traditional cellular phone. The mobile phone market is beginning to prefer smartphones with their web and application abilities.

Situation: Interscope | Geffen | A&M Records wanted to advertise their artists’ new releases in major cities across the country. Interscope needed a company with nationwide coverage in the offline world, and the ability to focus on small areas or blanket entire DMAs with its posters. In 2006, Interscope tapped PMD Promotion for the job.

Into the future we go! I’m a sucker for old posters, I really am. My private collection of political campaign posters, 70’s psychedelia rock promos, Saul Bass Hitchcock movie adverts, etc is like John Cusak’s vinyl collection out of “High Fidelity”.

The musical team of Bjorn Ulvaeus and Benny Andersson (Mamma Mia!) and lyricist Tim Rice (The Lion King, Jesus Christ Superstar) team up to bring you Chess, written by Richard Nelson and Directed by Eric Schaeffer.

Like a lot of advertising businesses, PMD uses a ton of spreadsheets to track statistics, ad-placements, and company stats, in an attempt to get an edge on our competitors and refine our business strategy.

Situation: The Brooklyn Academy of Music (BAM), a long time client of PMD, wanted to increase the attendance level at its performing arts events. Located in trendy Fort Greene, Brooklyn, and showcasing film, music, theatre, and dance, BAM wanted to stand out from the plethora of performance art in New York City. In 2009 PMD and BAM worked together to build on the success PMD had already produced for BAM.

At PMD Promotion, we do hundreds of Windowposter advertising campaigns a year for Artists like Lady Gaga and Paul McCartney to the latest hip Underground Independent film. But I doubt, more than a handful of our clients know what the PMD in PMD Promotion means. So here is the real scoop.

Lady Gaga is redefining what it is to be a pop star. Her concerts and videos intricately mold the art forms of music, fashion, and performance which has created almost a necessity for visual stimulation in pop music.

Looking to beat the heat and have some fun with your teens over the summer? When it gets too hot for even the beach or the pool, I’d say nothing beats cooling off at the movies. “Standing Ovation” is officially opening Nationwide July 16th, and is the sleeper hit of the season!