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The Modern OOH Cost Guide: What Goes into Planning an Outdoor Ad Budget?
For years, Out-of-Home (OOH) media buying had a reputation for being a bit of a black box. Big brands dropped six-figure sums on massive highway billboards, while smaller campaigns struggled…
Hyperlocal Advertising for Healthcare Providers: Reaching Patients Where They Live
When a patient wakes up with an agonizing toothache, a swollen ankle, or a child running a sudden fever, they aren’t looking for a high-end specialist three cities away. They…
Retail & Consumer Marketing: How Consumer Brands Target Shoppers Steps Away from the Register
Despite the expansion of digital e-commerce, 87% of all retail transactions still take place inside physical brick-and-mortar stores. While online campaigns build initial awareness, digital ads lose momentum during the…
5 Signs Your Omnichannel Marketing Strategy is Missing Street-Level Visibility
Ask any modern marketing team to map out their omnichannel marketing stack, and you’ll see a familiar playbook: Meta ads, Google Search, TikTok feeds, programmatic banners, and lifecycle emails. On…
The Ultimate Billboard Alternatives: Why Storefront Advertising is the New OOH Frontier
Think about the last time you actually noticed a traditional billboard. You were likely cruising down a highway at 65 mph, catching a fleeting two-second glimpse between lane changes, or…
What is Hyperlocal OOH? The Smart Marketer’s Guide to Neighborhood Advertising
In an era where consumers are bombarded by thousands of digital ads a day, banner blindness is at an all-time high. Digital fatigue is real, and the deprecation of tracking…
WNDW is Now (and always has been) A Top-10 Audited OOH Network
Just a reminder … WNDW is a Top-10 audited OOH network in the U.S. by number of locations, with more than 74,000 verified storefronts nationwide. So WHY does that actually…
World Cup Moment. No Price Surge.
Everyone Else Raises Rates. We Don’t. World Cup Hype doesn’t change our rates. It amplifies the opportunity. At WNDW, there’s NO surge for BIG moments.Because the value isn’t in the timing — it’s in the placement. Street level.Real…
SEEN NOW: EDM SUPERSTARS TIESTO & EMPIRE OF THE SUN
Electronic Dance Music, or “EDM”, once heard only in dance clubs and illegal raves, is surging into the mainstream with help from superstar artists Empire of the Sun, Swedish House Mafia, and Tiësto.
BIG BROTHER: THE END OF PRIVACY IN MARKETING & GOVERNMENT
The recent leaks from the National Security Agency, and its vast data grab on everything from our cell phone conversations to our Gmail and Facebook accounts, has called out for a clear and concise statement from the folks in Washington D.C., as well as the leaders of the huge “big data” tech companies that rule our lives.
SEEN NOW: THE NATIONAL’S NEW ALBUM
In June of 2001, they played to an empty room at New York’s Mercury Lounge. Last week, The National played to a packed audience of over 15,000 at the Barclays Center in Brooklyn. The band has just released their sixth album, ‘Trouble Will Find Me’, to rave reviews from The New York Times, Rolling Stone, Billboard, and countless others.
SUMMER IN THE CITY – NEW YORK FESTIVALS
SUMMER IS HERE! This means that in many of PMD’s Northern cities, people are looking for things to do, inside and out. We are proud to be getting three of New York City’s best known festivals SEEN this season, bringing theater, movies and music to a space near you.
THE 2013 TONY AWARDS
On June 9th, The 2013 Tony Awards will return to Radio City Music Hall to honor Broadway’s best and brightest of the past year. As is the case most years, PMD Clients will be well represented, having been nominated for more than 20 Tonys, for popular hits like Pippin and Motown the Musical.
‘ALL MY CHILDREN’&’ONE LIFE TO LIVE’ RETURN
What’s the latest in Pine Valley and Llanview? You won’t find out on Network TV. After a combined 80 plus years on daytime television, All My Children and One Life to Live have moved to a PC or a smartphone near you.
YOU CAN’T TWEET WORD-OF-MOUTH – HOW TO GET IT
Word-of-Mouth. We’ve all heard the phrase before. Advertisers love it – it’s the Holy Grail of marketing. They long for “good” word-of-mouth: people referring other people they know, to a product or service, a new TV show, a great hamburger joint down the street. “You’ve got to try this new mouth wash!”
BEST WISHES FOR 2013
2012 is almost in the history books. And for many, it’s been a tough year; economic uncertainty, presidential politics, and Hurricane Sandy loom large. Fortunately, we’ve had a good year at PMD. So let’s reflect, and say thank you to all the people in the PMD universe.
SUPER STORM SANDY AFTERMATH: BACK UP & STANDING TALL
When the storm surge from Hurricane Sandy hit the East Coast last Monday night, PMD’s New York City operation was plunged into darkness. With the help of battery operated smart phones, AM/FM radios, dedicated personnel, and a little bit of ingenuity, we were able to stay informed as well as continue working throughout the week.
SOCIAL MEDIA ADVERTISING: ALL TALK, NO ACTION?
Let’s face it, Social Media is here to stay. What was once just an entertaining way of seeing your friends and family make fools of themselves, is now being used to sell you things. Or is it?