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WNDWview™ Real-Time Dashboard
Reporting, Reimagined: After more than a year in development, we’re excited to introduce WNDWview™, our brand new online reporting dashboard – designed to give you complete transparency into your WNDW…
2025 OOH Media Conference Geopath Featured Session
Cracking the OOH Code: Smart Buys Through Data & Insights I’m excited to share that I’ll be speaking on a panel at the 2025 OOH Media Conference in Boston—and I’d…
2024: It’s a Wrap
A Year of GROWTH & GRATITUDE As we wrap up another incredible year here at WNDW, we want to take a moment to express our heartfelt gratitude. This year has been filled with exciting…
KANTAR Study: The WNDW Sunrise is Real
New media research shows that consumers prefer seeing ads in-person, at the front of retail stores. A few weeks back, we wrote about the WNDW Sunrise – pointing to the context of…
A WNDW Into Local Politics
Showcasing Success with Two California Campaigns With the November 5th Election fast approaching, we’re excited to spotlight two recent political campaigns that demonstrate the power of The WNDW Sunrise. This Fall,…
Digital Amplification with WNDWscape
WNDWscape is entering a new chapter, Digital Amplification; DOOH activations in vibrant storefronts across Manhattan and Brooklyn. A new era of captivating experiences is here – give your brand a street-level…
Chase Bank Advances Local Initiative Through WNDW
Endorsed by Small Business on Main St, USA In the vibrant Home Park neighborhood of Atlanta, Georgia, Lucas strolls leisurely on a beautiful Spring morning, in no hurry to reach…
Where Programmatic & Mobile Merge
Outdoor and Mobile Merged On a sunny spring day, Ava is walking her dog Rocky through the streets of downtown Montclair, New Jersey, towards her fave local cafe, Julie’s Java….
HOW TO INCREASE IMPRESSION TIME
Getting your message in front of potential customers and keeping it there is one of the most important goals of a successful Advertising campaign (of course, buying the product is #1). I came across this “Ad for an Ad” the other day when I was out shopping recently and immediately saw the brilliance of such a simple concept.
ENCORE MAGAZINE RECOGNIZES MOVIE POSTERS’ CONTINUED IMPORTANCE
Nice piece from the people over at Encore Magazine about traditional movie posters, their production, and their continued importance. This snippet resonates with us at PMD…
MORE CREATIVE USES FOR TAG TECHNOLOGY
Mobile tag technology is becoming more and more embedded in today’s economy as companies experiment with new ways to use the technology. Best Buy for example, is rolling out tag technology for the upcoming holiday shopping season.
MICROSOFT REACHES 2 BILLION TAGS
Microsoft has reached a landmark in digital advertising. They have now printed 2 billion mobile tags in magazines. The rapid growth of tag technology is impressive, with over 1 billion of those tags having been printed in the last 4 months.
IS YOUR WINDOWPOSTER™ AD DESIGN EFFECTIVE?
I wish clients asked me this more: “Is my poster design going to work? Will it increase my bottom line? What am I doing wrong, and what am I doing right?”
HBO CASE STUDY
Situation: HBO wanted to promote the second season of their comedic series Eastbound & Down in San Diego for the annual Comic Con convention. How better to play an inside joke for fans of the hit comedy show then by advertising the sale of Kenny Powers’ jet ski? The main character was to make an appearance, along with the cast and the jet ski itself, at Comic-Con.
5 REASONS WHY PMD WINDOWPOSTERS™ ARE BRILLIANT
I was walking in the West Village in NYC the other day and came across this message on the the backside of a stop sign. Well I have to say, I beg to differ. Posters can be great, when used properly. PMD Windowposters™ are brillant, and let me tell you why…
PMD PROMOTION COMPARES MICROSOFT TAGS VS QR CODES
Interesting article from the folks at Search Engine Land comparing Microsoft tags and QR codes. Despite the explosion of mobile tagging technology and its adoption by the advertising industry, there is still not a standard 2D barcode platform. Here is a snippet from the article with direct comparisons of Microsoft tags and QR codes.
SWAN LAKE RETURNS!
When the Tony Award winning performance of Swan Lake was returning to the stage, New York City Center used PMD Windowposters™ to promote the event. The posters included a mobile tag that when scanned, linked smartphone users to a 3 minute preview of the dazzling performance.
DEAN’S PICKS – NOVEMBER 2010
So, after a few false starts and a couple of teasers, I think we can all agree that Fall is officially here now! It’s the season of crunching through leaves, sweaters, hot cider, and the best holidays of the year, and I’m pretty happy about that.