News

I wish clients asked me this more: “Is my poster design going to work? Will it increase my bottom line? What am I doing wrong, and what am I doing right?”

Situation: HBO wanted to promote the second season of their comedic series Eastbound & Down in San Diego for the annual Comic Con convention. How better to play an inside joke for fans of the hit comedy show then by advertising the sale of Kenny Powers’ jet ski? The main character was to make an appearance, along with the cast and the jet ski itself, at Comic-Con.

I was walking in the West Village in NYC the other day and came across this message on the the backside of a stop sign. Well I have to say, I beg to differ. Posters can be great, when used properly. PMD Windowposters™ are brillant, and let me tell you why…

Interesting article from the folks at Search Engine Land comparing Microsoft tags and QR codes. Despite the explosion of mobile tagging technology and its adoption by the advertising industry, there is still not a standard 2D barcode platform. Here is a snippet from the article with direct comparisons of Microsoft tags and QR codes.

When the Tony Award winning performance of Swan Lake was returning to the stage, New York City Center used PMD Windowposters™ to promote the event. The posters included a mobile tag that when scanned, linked smartphone users to a 3 minute preview of the dazzling performance.

So, after a few false starts and a couple of teasers, I think we can all agree that Fall is officially here now! It’s the season of crunching through leaves, sweaters, hot cider, and the best holidays of the year, and I’m pretty happy about that.

PMD’s continued leadership in Windowposter™ advertising has gained the attention of Microsoft. We have been featured in a Microsoft case study for our use of their Mobile Tag technology. Microsoft was impressed by our fluid integration of new tag technology on Windowposters (one of the oldest forms of print advertising) as well as our nationwide coverage.

Good read in the NY Times Advertising Section showing how wide spread the use of 2D Bar Codes is becoming for mobile smartphone users on-the-go….

Great Article from the guys at ReadWrite on the rapid growth of Mobile Barcode and Tag Scanning. It’s a must read for anybody who wants to understand the Demographics and is contemplating using the technology to get a Message out to their Audience.

Well it was a summer for the record books, or so I’ve been told. Heat and humidity levels were through the roof these past couple months, but it seems that Fall is officially here. I don’t know about you, but there’s just something about the fall weather that makes me feel like I’m going back to school for some reason, a feeling I actually tend to savor.