News

The recent leaks from the National Security Agency, and its vast data grab on everything from our cell phone conversations to our Gmail and Facebook accounts, has called out for a clear and concise statement from the folks in Washington D.C., as well as the leaders of the huge “big data” tech companies that rule our lives.

In June of 2001, they played to an empty room at New York’s Mercury Lounge. Last week, The National played to a packed audience of over 15,000 at the Barclays Center in Brooklyn. The band has just released their sixth album, ‘Trouble Will Find Me’, to rave reviews from The New York Times, Rolling Stone, Billboard, and countless others.

SUMMER IS HERE! This means that in many of PMD’s Northern cities, people are looking for things to do, inside and out. We are proud to be getting three of New York City’s best known festivals SEEN this season, bringing theater, movies and music to a space near you.

On June 9th, The 2013 Tony Awards will return to Radio City Music Hall to honor Broadway’s best and brightest of the past year. As is the case most years, PMD Clients will be well represented, having been nominated for more than 20 Tonys, for popular hits like Pippin and Motown the Musical.

What’s the latest in Pine Valley and Llanview? You won’t find out on Network TV. After a combined 80 plus years on daytime television, All My Children and One Life to Live have moved to a PC or a smartphone near you.

Word-of-Mouth. We’ve all heard the phrase before. Advertisers love it – it’s the Holy Grail of marketing. They long for “good” word-of-mouth: people referring other people they know, to a product or service, a new TV show, a great hamburger joint down the street. “You’ve got to try this new mouth wash!”

2012 is almost in the history books. And for many, it’s been a tough year; economic uncertainty, presidential politics, and Hurricane Sandy loom large. Fortunately, we’ve had a good year at PMD. So let’s reflect, and say thank you to all the people in the PMD universe.

When the storm surge from Hurricane Sandy hit the East Coast last Monday night, PMD’s New York City operation was plunged into darkness. With the help of battery operated smart phones, AM/FM radios, dedicated personnel, and a little bit of ingenuity, we were able to stay informed as well as continue working throughout the week.

Let’s face it, Social Media is here to stay. What was once just an entertaining way of seeing your friends and family make fools of themselves, is now being used to sell you things. Or is it?

Marketers are quick to latch onto the newest mobile technology, and QR Codes are no exception. More and more, mobile codes are being used in advertising, retail and entertainment.