Summer is finally here! With it comes longer days, louder nights, and people flocking outside to enjoy the warm weather.
Ask any New York straphanger, Chicago L rider, or Boston T straddler, they’ll take walking over being stuck on an overcrowded train any day.
Urban dwellers aren’t alone in their love for this low intensity method to get from here to there. All across the country, people want to stretch their legs and be outside. The more people are filing into the streets, the more opportunity there is, not only for wellness, but to get your message out about your brand.
If the key to a successful advertising campaign is capturing attention, then the first step towards reaching your desired audience is getting your message SEEN in places where people live, work, and play.
In every season, but especially the summertime, that means advertising outside.
Outdoor advertising targets people out of their homes, on the streets, in the storefronts. Couple outdoor with the small screen of mobile, and multiple touch point campaigns are affordable, effective, and within reach for any marketer.
What better way to target your consumer than placing your messaging in storefront windows and on their mobile devices?
Feel free to email me back to discuss ways PMD can help. In the meantime, take a break, walk outside, enjoy the fresh air, I’ll be here when you get back to your desk 😉
Chief Executive Officer | PMD Media
19 W 21st St Suite 901
New York, NY 10010