Scribd

When Scribd set out to promote Everand, their online audiobook service, they partnered with WNDW to reach Portlanders where they live, study, and move. Targeting readers, college students, and daily bus and train commuters, WNDW used its proprietary data tools to identify neighborhoods indexing high for these key demographics—ensuring Everand showed up where it matters most.

With bold WNDWposter™ Displays in independent storefronts, the campaign met audiences on their commute, between classes, or while window shopping. Powered by the WNDW Sunrise strategy, the message landed during moments of peak attention—turning everyday routines into opportunities to discover a new way to read.