Public Transit – Pace

Pace Suburban Bus humanized the transit experience across the Chicago suburbs with its “Ride Kind” campaign. To foster deep community connections, WNDW installed high-impact WNDWposter™ Displays on storefronts throughout the specific neighborhoods served by Pace, featuring portraits and personal highlights from actual drivers who live and work in those areas.

By placing these human-centric creatives directly in the neighborhoods where these routes operate, the campaign transformed shop windows into meaningful community touchpoints. This street-level approach bridged the gap between the agency and its riders, fostering mutual respect by highlighting the familiar faces that power the region’s transit system.