Entergy launched a broad awareness campaign in Jackson, MS, promoting its Entergy Solutions energy efficiency platform. WNDW delivered a comprehensive solution that drove visibility and deeper customer engagement for Entergy Solutions in the Jackson community.
The initiative leveraged WNDWposter™Displays to establish a consistent, visible brand presence across key neighborhoods, highlighting the programs, tools, and products available to customers. To maximize impact, the campaign utilized a Mobile Retargeting Programmatic add-on, geofencing mobile ads around the physical WNDWposter™ placements. This innovative hybrid approach ensured that audiences exposed to the storefront displays were reinforced with messaging on their mobile devices.
Campaign Specifics
WNDWposter™ Display, Digital Integration
2,575,716 IMPRESSIONS (WNDWposters™) / 1,681,971 IMPRESSIONS (Digital)
10 NEIGHBORHOODS, 90-95% COVERAGE
8 WEEKS / 2 PERIODS
JACKSON MS
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