The Santa Barbara Museum of Art (SBMA) entrusted WNDW to launch a community engagement campaign across Santa Barbara, CA. The primary goal was to achieve high visibility in the right neighborhoods, ensuring exposure in areas with high foot traffic. WNDW deployed WNDWposter™ Displays on the storefront windows of local business, who were quick to support the museum’s mission.
By strategically placing the displays in popular areas, the WNDW effectively activated the streetscape as a promotional channel. This allowed SBMA to connect directly with the public, securing essential neighborhood presence and maximizing awareness for its cultural programming.
Campaign Specifics
WNDWposter™ Display
2,187,777 IMPRESSIONS
3 NEIGHBORHOODS, 90-95% COVERAGE
4 WEEKS / 1 PERIOD
SANTA BARBARA CA
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