Northwell Health set out to strengthen community connections for Northern Westchester Hospital and Phelps Hospital with a hyper-targeted push across specific Westchester County ZIP codes. To meet this goal, they partnered with WNDW, who crafted a strategic OOH plan aligning the distribution of multiple creatives with neighborhood geography and proximity to each facility.
The campaign embedded Northwell’s message directly into the heart of the community, reinforcing brand presence exactly where it mattered most.
Campaign Specifics
WNDWposter™ Display
4,240,975 (4 WK) IMPRESSIONS
6 NEIGHBORHOODS, 30-35% COVERAGE
36 WEEKS
WESTCHESTER, NY
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