Delta Air Lines ‘Guilt Trip’

A local ad campaign, with real local residents, seen in their neighborhood storefronts.

In August 2018, Delta Air Lines launched a new initiative, Guilt Trip, that gives long-distance moms with children living in Seattle an opportunity to persuade their children to come home.

With creative that focused on real moms of actual Seattle residents, WNDW installed WindowPoster™ Displays in neighborhoods where these unknown stars live and work. 

WNDW focused on key neighborhoods, such as Queen Anne and Downtown Seattle, with the childhood photos and notes from Mom, where it was seen in ubiquity, by millions of Seattle’s residents.