CASE STUDY

African Services Committee

Founded in 1981 by Ethiopian refugees, the African Services Committee is a multi-service agency based in Harlem, New York. It is dedicated to assisting new immigrants, refugees and asylum seekers from across the African diaspora. Expanding HIV prevention and access to AIDS treatment and care is central to its mission.

African Services Committee reached out to WNDW for ongoing help in promoting their HIV anti-stigma message. With an eye towards French and English speaking West African and Caribbean residents, both English and French WindowPoster™  Displays were utilized during several campaigns. 

WNDW focused coverage in Harlem, Northern Manhattan and the South Bronx areas of New York City, in neighborhoods where  many African immigrants live and work.

Campaign Specifics
IMpressions

27,636,000 Impressions

Neigborhoods

5 Neighborhoods, 75-80% Avg. Neighborhood Coverage

period

12 Display Weeks

PMD Pin

New York City

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