A Highly Targeted National Ad Campaign On PRIDE Parade Routes
‘This Free Life’ was a years-long initiative by the Food & Drug Administration to help prevent and reduce occasional tobacco use among LGBTQ young adults.
There are more than 2 million lesbian, gay, bisexual, transgender & queer (LGBTQ) young adults living in the United States today. These 18-24 year olds are nearly twice as likely to use tobacco as other young adults, ultimately resulting in the loss of tens of thousands of lives to tobacco use each year.
WNDW was tasked by Haworth Media to spread awareness during Pride Month in June of 2019, with a highly targeted initiative. WindowPoster™ Displays were seen on Pride Parade routes in 7 markets, with a focus on LGBTQ bars and restaurants.
San Francisco, San Diego
9 Display Weeks/2.25 Periods
7 U.S. DMAs: New York, Los Angeles, Chicago, Boston, Washington D.C.
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