WNDW’s Hyper-Local Reach in Pocket Communities
With new Boeing Employees’ Credit Union locations opening in three different markets in Washington State, BECU’s goal was to let each of these communities know about the services available close to home! WNDW was tasked with helping BECU connect locally where other OOH options were quite limited.
WNDWposter™ Displays placed in the storefront windows of local businesses were seen by residents of the surrounding neighborhoods as they were shopping, dining or running their daily errands. We call this the WNDW Sunrise – when people are “window shopping” in their local neighborhoods, they are most at-ease and happiest.
Campaign Specifics
WNDWposter™ Display
319,000 IMPRESSIONS
1 NEIGHBORHOOD, 90-95% COVERAGE
4 DISPLAY WEEKS
Gig Harbor WA
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