WNDW WindowPosters™ Reach Multicultural Millennials for AT&T Mobility
AT&T Mobility launched an activation in 2018 based on area codes 212 (NYC), 312 (Chicago), 323 (Los Angeles), and 404 (Atlanta).
Targeting multicultural millennials with their ‘Codes of Culture’ campaign, the multiple, local creatives celebrated what made these four cities so unique.
Tasked with remaking AT&T’s image from a stodgy mobile phone provider to a hip brand by their agency Hearts & Science, WNDW helped the effort by focusing on trendy, tastemaker, multicultural, millennial-heavy neighborhoods.
From Rucker Park in Harlem, to Little Five Points in Atlanta, this valuable audience recognized their peers in the images of filmmakers, singers, dancers, and artists.
Campaign Specifics
65,375,850 impressions
20+ Neighborhoods, 85-90% Avg. Neighborhood Coverage
6 Display Weeks/1.5 Periods
4 U.S. DMAs: New York, Los Angeles, Atlanta, Chicago
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