CASE STUDY

AT&T ‘Codes of Culture’

WNDW WindowPosters™ Reach Multicultural Millennials for AT&T Mobility

AT&T Mobility launched an activation in 2018 based on area codes 212 (NYC), 312 (Chicago), 323 (Los Angeles), and 404 (Atlanta). 

Targeting multicultural millennials with their ‘Codes of Culture’ campaign, the multiple, local creatives celebrated what made these four cities so unique. 

Tasked with remaking AT&T’s image from a stodgy mobile phone provider to a hip brand by their agency Hearts & Science, WNDW helped the effort by focusing on trendy, tastemaker, multicultural, millennial-heavy neighborhoods. 

From Rucker Park in Harlem, to Little Five Points in Atlanta, this valuable audience recognized their peers in the images of filmmakers, singers, dancers, and artists.

Campaign Specifics
IMpressions

65,375,850 impressions

Neigborhoods

20+ Neighborhoods, 85-90% Avg. Neighborhood Coverage

period

6 Display Weeks/1.5 Periods

PMD Pin

4 U.S. DMAs: New York, Los Angeles, Atlanta, Chicago

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