The Advertising industry’s oldest and most trusted partner, Nielsen, just released the definitive study on outdoor poster advertising. You’ll want to take a look!

We thought we’d share some top line facts & figures:

AUDIENCE: Poster viewership is highest among young adults ages 25-34, with 71% of survey participants in that age group reporting having viewed a poster within the past month.

REACH: 94% of those who noticed a poster report that they look at the advertising messages either all, most, or some of the time.

ACTIVATION: Posters drive consumer action – both online and off. After viewing poster advertisements:

– 40% of those surveyed visited the business advertised

– 40% talked about what they saw with friends and/or family

– 30% searched online for more details about the message

– 24% made a purchase at the business advertised

– 18% attended the event advertised