Want to return to the days before Covid-19? Get the vaccine. That’s the message. Plain. Simple.
The images are just as simple – people together, unmasked, happy. Wouldn’t it be great to get back to those normal moments?
Centura Health, a leading health care provider in Colorado and Western Kansas, was focused on encouraging people to get vaccinated.
Out-of-Home was the one-to-many medium just right to reach people. But there was a problem; the neighborhoods where Centura wanted their messages to be seen have extremely limited OOH options, a common occurrence outside the top U.S. markets.
Fortunately, Rapport Worldwide knew who to call. In the key cities of Pueblo Colorado, and Garden City Kansas, WNDW, in partnership with Rapport, pinpointed locals in their towns and neighborhoods, displaying storefront WindowPosters along main streets in small businesses.
How can we help your clients? Shoot us back an email today, it would be fantastic hearing from you!
Campaign Details:
- Service: WindowPoster™ Display
- 2 U.S. DMAs: Pueblo CO, Garden City KS
- 4 Towns/Neighborhoods, 65-70% Avg. Neighborhood Coverage
- 4 Display Weeks/1 Period
- Audited Impressions (Geopath): 2,843,568
