CASE STUDY

The Obama Portraits

The Brooklyn Museum Looks to WNDW & Hyper-Local OOH

From the moment of their unveiling at the Smithsonian’s National Portrait Gallery in February 2018, the official portraits of President Barack Obama and Mrs. Michelle Obama have become iconic. Kehinde Wiley and Amy Sherald’s master works have inspired unprecedented responses from the public.

The five city tour made its stop at the Brooklyn Museum in June of 2021. 

WNDW, working closely with the Museum marketing team, planned an initiative of hundreds of WindowPoster™ Displays to be seen in Manhattan, Brooklyn and Queens neighborhoods, with over 85-90% coverage.

The show was a smashing success, having been attended by an audience of more than 49,000 people, including a daily average of over 1,100 guests.

Campaign Specifics
Services

WNDWposter™ Display

IMpressions

41,978,832 Impressions

Neigborhoods

45+ Neighborhoods, 85-90% Avg Neighborhood Coverage

period

6 Display Weeks/1.5 Periods

PMD Pin

1 U.S. DMA: New York NY

You might also like

Scribd

When Scribd set out to promote Everand, their online audiobook service, they partnered with WNDW to reach…

VIEW CASE STUDY

Remitly

Remitly set out to connect with communities beyond the heart of Washington, D.C. — specifically, multicultural neighborhoods…

VIEW CASE STUDY

Northwell Health

Northwell Health set out to strengthen community connections for Northern Westchester Hospital and Phelps Hospital with a…

VIEW CASE STUDY

Get Your Custom Campaign Plan

Talk to our experts for Rates & More Information