Orkin – Cicada Orkinstra

A Trillion Piece Performance, 221 Years in the Making

WNDW’s reach-and-frequency WNDWposter™ solution was perfect for Orkin to reach residents of rural Springfield, IL for their the “Cicada Orkinstra.” WNDW’s trained field marketing agents effectively reached areas where other Out-Of-Home advertising options fell short, pinpointing receptive audience segments within these communities.
For the first time in 221 years, two types of cicadas emerged from the ground at the same time. To commemorate this, dozens of trained musicians joined together to play a symphony of singing and rhythm to the summer’s loudest and most vocal insect.