CASE STUDY

Banks, Credit Unions – BECU

WNDW’s Hyper-Local Reach in Pocket Communities

With new Boeing Employees’ Credit Union locations opening in three different markets in Washington State, BECU’s goal was to let each of these communities know about the services available close to home! WNDW was tasked with helping BECU connect locally where other OOH options were quite limited.
WNDWposter™ Displays placed in the storefront windows of local businesses were seen by residents of the surrounding neighborhoods as they were shopping, dining or running their daily errands. We call this the WNDW Sunrise – when people are “window shopping” in their local neighborhoods, they are most at-ease and happiest.

Campaign Specifics
Services

WNDWposter™ Display

IMpressions

319,000 IMPRESSIONS

Neigborhoods

1 NEIGHBORHOOD, 90-95% COVERAGE

period

4 DISPLAY WEEKS

PMD Pin

Gig Harbor WA

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