WNDW’s Hyper-Local Reach in a Pocket Community
BECU’s goal was to let the residents of Gig Harbor WA know where a new location was now open. WNDW was tasked with helping BECU connect locally where other OOH options were quite limited.
WNDWposter™ Displays placed in the storefront windows of local businesses were seen by members of the community as they were shopping, dining or running their daily errands. We call this the WNDW Sunrise – when people are “window shopping” in their local neighborhoods, they are most at-ease and happiest.
Campaign Specifics
WNDWposter™ Display
319,000 IMPRESSIONS
1 NEIGHBORHOOD, 90-95% COVERAGE
4 DISPLAY WEEKS
Gig Harbor WA
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