If you google “OOH Measurement” you will find over 2.7 million results. Most of those lead to one answer: Geopath.
WNDW is excited to announce that our network has been officially mapped and audited on Geopath’s Insights Suite.
WNDW is now recognized as the 5th largest OOH operator in the U.S., with over 35,000 locations.
We’re excited to enter into this new phase in our history, one that began in an NYU dorm room almost 30 years ago.
Special thanks to Kym Frank, Dylan Mabin and the entire team at Geopath for all of their help and guidance.
Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.
Now, in 2020, Geopath looks to the future with state-of-the-art audience location measurement, deep consumer insight, and innovative market research. Using state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach, Geopath provides powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.