Looking for a way to make your campaign stand out? The first place to start is the ad itself. Effective outdoor advertisements feature bold graphics, creative artwork, and minimal text.
One of our favorite examples is the campaign we ran for the Golden State Warriors: the vibrant, saturated colors and striking image of NBA MVP Steph Curry make this a memorable, eye-catching ad.
For years, the Warriors were regarded as one of the league’s perpetually abysmal teams. In 2014, though, things heated up: the Warriors completed the season with a 67-15 record… and won the NBA Championship the next year. They’ve become one of the league’s most entertaining teams to watch, known for their players’ ability to sink three-point shots from virtually across the court.
To drive ticket sales and garner even more support from the Bay Area community, the Warriors launched a local, multi-channel media campaign promoting the coming season. PMD Media placed 500 WindowPoster™ displays strategically across the Bay Area to reach consumers at the shops and small businesses they frequent.
While the Golden State Warriors campaign succeeded in generating ticket sales and creating buzz for the upcoming season, it also inspired pride in the Bay Area and its surrounding communities. Our WindowPoster™ displays have been proven time and again to effectively generate revenue and increase brand awareness – but in this case, they also provided the unexpected benefit of mobilizing local passions… We’d like to think this enthusiasm helped to buoy the team into their Championship victory. Go Warriors!