New media research shows that consumers prefer seeing ads in-person, at the front of retail stores.
A few weeks back, we wrote about the WNDW Sunrise – pointing to the context of advertising delivery. WHERE consumers are being approached is just as important as HOW.
All of us are constantly being bombarded with ad media everywhere; on our phones, in our cars, on the train, in the movie theater, at the airport … to name just a few. So picking the right channel delivery is critical to reaching people where they are most receptive to messaging.
New research from Kantar shows that audiences rank in-store retail media highest among all channels, higher than TV, digital, social, and everything else.
Consumers care WHERE they see in-store media, too. Surveyed respondents say they pay most attention to entrance displays – a WNDW specialty with both WNDWposter & WNDWscape.
Reaching audiences in storefront windows, when they’re window shopping, their guard is down, and they are most receptive to ads – this is what WNDW does better than anyone.
Please reach out if you would like more information. Thanks for reading!
