Las Vegas NV

Everyone’s first thought of Las Vegas is The Strip with the lights, the casinos and the shows. WNDW made sure Alison Krauss’s show posters would be seen in independent store fronts all over “Sin City.” But Las Vegas is an amalgamation of many neighborhoods, plenty of which are family-friendly suburbs, so when Aetna wanted to target families for their health care services, WNDW’s WindowPoster™ Displays were the perfect vehicle for hyper-local OOH advertising in favorite neighborhoods like Spring Valley and Downtown. And with a Geopath ranked network of over 45,000 locations, Aetna’s message was scaled nationwide, and still with a hyper-local slant, in multiple markets across the US.

About half of Las Vegas’s population lives in single-family homes located in ethnically homogeneous communities. Another large segment lives in apartments and townhouses, many in developments built around golf courses, artificial lakes, and green-belts that stand in sharp contrast to the tawny desert beyond. The only major city in the American West to have been founded in the 20th century, Las Vegas grew from a tiny, desert-bound railroad service centre at the outset of the 20th century to the country’s fastest-growing metropolis at century’s end. This transformation—made possible by a combination of shrewd entrepreneurship, access to water, an extensive transportation network, and permissive state laws—has created the city now often known simply as “Vegas.”