Chicago IL

In order to push individual ticket sales, the Chicago White Sox wanted to expand their brand and outreach. Utilizing WNDW’s network in Chicago, take-home schedule boxes were placed in over 500 small business storefront venues across 25 neighborhoods as part of WNDW’s unique Small Business Direct program. WindowPoster™ Displays were also installed in these same 25 neighborhoods. With a focus on OOH advertising using street-visible storefront windows close to Guaranteed Rate Field, as well as key areas close to their cross town rivals, the Cubs, the White Sox reached new and long-time fans across the city. When advertising OOH in Chicago, we see that our clients’ favorite neighborhoods include Bucktown, Downtown Loop and Lake View.

Chicago is ranked as the 6th most walkable city in the US making it a prime market for street-level OOH advertising. “The Windy City,” is the third largest city in the United States, with a population well over 2.5 million people. Chicago is also the largest inland city in the United States. In 1885, Chicago became home to the first “skyscraper,” the Home Insurance Building, which was initially nine stories tall. In 1973, the Sears Tower (now called the Willis Tower) was completed which was the World’s Tallest building at the time. Chicago has expansive suburbs and there is little in the way of geography to restrain the push. Naperville, due West, has become something of an exurb, with a strong commercial base attracting commuters from other neighborhoods in all directions.

You might be surprised to learn that Chicago is incredibly global and diverse. The neighborhoods reflect the communities that built them: Pilsen’s Mexican food and murals, arts programming at the American Indian Center, stunning Northwest Side Polish-style cathedrals, the Stony Island Arts Bank’s archive of black culture and records in South Shore, Vietnamese noodle shops on Argyle Street, and Indian and Pakistani restaurants on Devon Avenue.