WNDW Reaches the LatinX Community in Chicago Neighborhoods
Walmart Health has been working on a new, innovative point of care model since 2019, with a pilot program located in Dallas, Georgia. Now, Walmart Health is expanding to several more markets in 2020 and 2021.
In the Fall of 2020, Haworth Media contacted WNDW for help with Walmart’s newest locations, just outside of Chicago, IL. With a hyper-local mandate to be within a short walk or drive from two new health centers, WNDW was tasked with being seen in the neighborhoods where healthcare has been an issue for low and moderate income families.
Spanish and English creatives were both utilized, in order to target the LatinX community.
2 Neighborhoods, 55-60 % Avg. Neighborhood Coverage
4 Display Weeks/1 Period
1 U.S. DMA: Chicago, IL
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