CASE STUDY

U.S. Bank

A New Community Bank Branch Reaches Out to Small Businesses

WNDW WindowPoster™ Displays are often viewed as an endorsement by the businesses they are seen in. What better way to reach out to the community than with a hyper-local OOH initiative seen in storefront windows and front doors?

Community banks are often the backbone of any town or neighborhood. So when US Bank was opening a new branch in the Charlotte NC area, they sought out support from the small business community.

US Bank’s creative was friendly and neighborly, evoking a down-to-earth sentiment not typical for a financial institution.

Campaign Specifics
IMpressions

1,440,600 Impressions

Neigborhoods

4 Neighborhoods

period

1 Period: 4 Display Weeks

PMD Pin

Charlotte NC

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