Telemundo Looks to WNDW for a Spanish Language-only Push
The brief was a tall ask: target only Spanish-language speaking storefronts in a 40 block radius centered on a parade route in Los Angeles.
Publicis Media looked to WNDW to fulfill the impossible.
The annual Fiesta Broadway celebration is the largest Hispanic celebration in LA. WNDW installed ‘La Reina’ WindowPosters in storefront after storefront.
La Reina’s Season 2 premiere ranked as the No. 1 broadcast television show in the U.S. at 10 p.m. among the coveted demographic of adults 18-49, averaging 1.26 million viewers.
Campaign Specifics
WNDWposter™ Display
12,876,230 Impressions
5 Neighborhoods, 65-70% Avg. Neighborhood Coverage
4 Display Weeks/1 Period
1 U.S. DMA: Los Angeles CA
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