CASE STUDY

PayPal

An App Demo for SMBs, Coupled With an OOH Hyper-Local Initiative

How does a major brand like PayPal show the public what it can do during a global pandemic, while increasing awareness with small businesses?

The answer for PayPal’s agency of record, Horizon Media, was WNDW, with its Small Business Direct and WindowPoster Display products.

Small Business Direct was employed to connect storefront management with PayPal itself, serving as the bridge between the two. WNDW personnel ran in-person app demos with management, enabling SMBs to sign up for PayPal’s touch-free payment system within minutes.

Horizon Media used an omni-channel approach, with WNDW’s consumer-facing OOH storefront billboards, and Small Business Direct engagement. QR codes were also an integral part of the creative.

Campaign Specifics
Neigborhoods

86 Neighborhoods
60-65% Avg. Neighborhood Coverage

period

40 Display Weeks
10 Periods - including 3 campaign extensions

PMD Pin

10 U.S. DMAs: Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York City, Philadelphia, San Francisco, Washington D.C.

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