A Hyper-Local Campaign to Reach the Chinese Community in Brooklyn
A premium healthcare institution opened a new office in the middle of the Covid-19 pandemic in Chinatown, Brooklyn. How could they reach the locals in their preferred language?
Enter WNDW. With its 30-year deep community roots in New York City, the ability to reach Chinese Americans in one section of one neighborhood was crucial.
WindowPoster™ Displays were deployed in the front windows of storefronts on one street, tightly focused, in less than 20 city blocks.
Most importantly, the creative was written all in Chinese, to attract the appropriate customers.
4 Display Weeks/1 Period
1 U.S. DMA: Brooklyn NY
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