When Covid-19 Struck At The Heart Of Facebook’s Business, They Turned To WNDW
After Facebook executives were presented with WNDW’s case study for We ❤️ Small Business, they jumped on board with a 10 market initiative with one purpose in mind: to show the love for the small businesses that make up more than half of Facebook’s advertising revenue.
“Support Small Business” was the message.
Perhaps it’s because of the apparent lack of any self-serving sales pitch that the Facebook Project Reinvent campaign had one of the highest approval ratings of any WNDW campaign in our almost 30 year history, according to surveys of our small business independent management.
1 Period: 4 Display Weeks
10 U.S. DMAs: New York, Los Angeles, Chicago, Atlanta, Detroit, Dallas, Charlotte, San Francisco, Washington D.C., Miami
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