Outdoor Merges With Digital Integration Seamlessly With WNDW
In this campaign, WNDW effectively engaged local communities in Westchester, New Jersey, and Connecticut with a targeted multi-media campaign. Our integrated solution included WNDWposter displays and a mobile component that retargeted people who were exposed to the geofenced OOH advertising. This digital amplification effort allowed us to generate 9.95 million impressions for our client. The mobile ads as well as QR codes on the OOH adverts, merged online convenience with real world calls to action. This resulted in 1,714 appointments for veterinarian assistance directly attributable to this WNDW campaign!
Out of the 1,734 mobile clicks on the “Book Now” button, a remarkable 81% (1,397) resulted in appointment bookings, showcasing both the exceptional engagement per click and WNDW’s proficiency in targeting the right audience through geo-fenced ads. Additional insights included information about on what day of the week customers prefer to book appointments and during what daypart.
Campaign Specifics
WNDWposter™ Display
13,605,844
9 Neighborhoods, 40%-45% Avg Neighborhood Coverage
4 Display Weeks / 1 Period
3 US DMAs: New Jersey, Connecticut, & Westchester NY
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