WNDW Expands Aetna’s Reach to Rural Areas
WNDW was tasked with raising awareness among all dual Medicare and Medicaid eligible, special needs plans consumers about Aetna’s offerings through Hyper-Local advertising, particularly in areas with limited traditional Out-of-Home exposure. We successfully deployed 180 WNDWposters, generating more than 1,346,159 weekly impressions, reaffirming WNDW’s effectiveness in ensuring Aetna’s message receives visibility.
Our venues were enthusiastic about contributing to Aetna’s mission of supporting low-income individuals through monthly benefits via Medicare and Medicaid health plans. Aetna has entrusted WNDW to deliver a solution for reaching communities where people lead their everyday lives.
Campaign Specifics
WNDWposter™ Display
5,805,835
8 Neighborhoods, 30-35% Avg. Neighborhood Coverage
10 Display Weeks / 2.5 Periods
Des Moines IA, Pueblo CO, St. Louis MO
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