Whether it’s concert tours, NBA leagues, or Broadway musicals, event advertising is located throughout the nation. With many events looking to attract new viewers, it can be difficult to stand out. PMD Media helps clients increase their brand awareness and ticket sales through out-of-home advertising.
The very first PMD Windowposter campaigns were for advertising Broadway and Off-Broadway shows.
Pippin, one of the most celebrated musicals of all time, was revived for Broadway in January of 2013. The current production features a circus troupe, whose title character is the son of Charlemagne, with an identity crisis. The circus setting is new to this production, and is full of breathtaking on-stage acrobatics and an alternative ending to the original production.
When the producers of Pippin wanted to be seen throughout Manhattan, PMD was asked to display Windowposters in neighborhoods as diverse as business-ridden Midtown, tourist-filled Times Square, and the locals’ Upper West Side.
Another ticket-driven campaign is Casa de Mi Padre, a Spanish comedy film starring Will Ferrell. PMD was asked to help increase exposure in seven cities across the United States. Prior to the film’s opening, PMD placed more than 50,000 Windowposters across independent storefronts help the film build brand awareness close to the movie theaters.
This movie poster was seen in New York, Los Angeles, Dallas, San Francisco, Houston, Chicago, and Phoenix.
The Frick Collection, located on New York City’s Upper East Side, is another example of a PMD campaign.The Frick is an internationally recognized museum and research center. Having been a fixture on Manhattan’s Museum Mile since the 1930’s, they saw a need to expand from their normal audience base, and they had the perfect exhibit, and image, to do so.
PMD draped Manhattan in the striking image of the featured traveling exhibit “The Girl,” where it was seen in ubiquity, by millions of New Yorkers and its many tourists.
The John F. Kennedy Center for the Performing Arts is most known for producing and presenting theater, dance, ballet, and other live performances. It is one of the busiest performing arts facilities in the United States. With three main theaters and five additional performance venues, the John F. Kennedy Center for the Performing Arts presents more than 2,000 performances annually.
The John F. Kennedy Center for the Performing Arts has worked with PMD throughout the years to expand their reach and visibility in Washington, D.C. Being seen in in the outer lying suburbs and greater metro neighborhoods of Virginia and Maryland is also vital to this prestigious institution. From Christmas specials to Operas to Broadway tours, PMD Windowposters are seen throughout the D.C. area almost year-round.
Brand awareness and brand association can be directly correlated with converting a pedestrian into a fan. With access to over 50,000 venues, PMD helps brands BE SEEN in the most influential places for ticket purchasing.
