Imagine walking down the street in your own neighborhood on a sunny afternoon. You’re window shopping, on the way to your fave local cafe for a cup o’ joe. As you stroll along, what’s grabbing your attention?
Implementing an eye-catching, effective billboard campaign is both an art and a science.
At WNDW, we’ve seen firsthand how the right planning can significantly boost visibility and engagement with street-level storefront billboards.
Here are some tips to help you create a killer WNDWposter campaign that will capture audience attention and drive results:
1 Keep It Simple
– Tight Text: Your billboard should communicate its message in just a few seconds. Keep the text concise and to the point. Aim for 7 words or fewer if possible.
– Imagery: Use a single, striking image or graphic that complements your message without overwhelming it.
“Time to Conveyance” is key. You have seconds, not minutes.
2 Strong Visuals
– Use high-quality, high-resolution images that are relevant to your message. Avoid cluttering your billboard with too many things.
– Choose bold, sans-serif fonts that are easy to read from far away.
“Distance to Message” should be maximized. Ensure your billboard design allows for distance reading and ingesting.
3 Clear Call to Action
- Whether you want your audience to scan a QR code, visit a website, or download an app, make sure you are crystal clear.
- Incentivize your audience to supercharge your response rate. People need motivation to take action.
4 Strategic Placement
- Context is Key: The WNDW Sunshine is the secret sauce, delivering messaging in the places where people are most at ease and receptive to advertising – in their own neighborhood.
- With a vast network covering most of the U.S., WNDW gives you the flexibility to choose the perfect spots to maximize the impact of your campaign.
By applying these tips, you can create a street-level storefront billboard initiative that not only captures attention, but also drives action.
We’re here to help – feel free to reach out to WNDW today for personalized advice and creative solutions.
Thanks for reading!
