Cracking the OOH Code: Smart Buys Through Data & Insights
I’m excited to share that I’ll be speaking on a panel at the 2025 OOH Media Conference in Boston—and I’d love for you to join me!
Alongside some brilliant folks from Horizon Media (Glynnis Reilly, VP OOH), Clear Channel Outdoor (Nolan Panno, Director Research), and Geopath (Scott Fiaschetti, EVP Marketing), we’ll be diving deep into what really drives smart, strategic OOH media planning.
Whether you’re on the buy or sell side, this session will walk through the full journey—from the first client brief to building a high-impact, data-informed plan.
We’ll be unpacking:
- How to ask the right questions to shape the strategy
- Ways to identify the best media using a mix of data & expertise
- How to tap into Geopath Insights to find unexpected opportunities
- How to approach attribution to validate campaign success
If you’re looking to sharpen your process, rethink your use of data, or just want a peek behind the curtain of real-world planning—you won’t want to miss this one.
Looking forward to seeing some familiar faces (and hopefully yours) in Boston!
Dean Stallone
Founder & CEO, WNDW
